Tell us a bit about yourself and what you're up to now
I’m currently a Founding Business Development Representative at Afriwise, a legal-tech platform that helps multinational companies stay ahead of regulatory and compliance changes across Africa. In my role, I focus on building qualified pipeline and developing opportunities with large companies operating across multiple jurisdictions; think logistics, FMCG, telecoms, and more.
I’ve been in B2B SaaS sales for over 5 years now, and I specialize in outbound prospecting, especially within Mid-Market segments. I’ve had the opportunity to help build and refine sales processes from the ground up, and I’m passionate about creating systems that scale, whether it’s messaging frameworks or outreach playbooks.
Outside of work, I’m a big fan of personal development. I’m always learning, whether it’s brushing up on RevOps and sales enablement, or staying up to date with how African markets are evolving. I also enjoy cricket, psychology podcasts, and spending time with family.
What was your journey into a career in Tech Sales
My journey into tech sales was pretty unconventional. I didn’t have a degree or a formal background in business, but I was always drawn to the idea of solving problems and helping companies grow. Early on, I worked in customer-facing roles that taught me how to communicate, build trust quickly, and stay resilient; skills that became really useful later.
What really got me interested in tech sales was seeing how SaaS companies were scaling globally and transforming entire industries. I spent a lot of time self-educating, watching webinars, reading sales blogs, and doing mock outreach just to get better.
My break came when I joined Boksy as a BDR for the UK and Ireland market. That’s where I really learned the ropes, how to prospect into Mid-Market accounts, tailor messaging, and work cross-functionally with marketing and sales leaders. It confirmed that tech sales was the right space for me. From there, I’ve just kept building, learning, and refining my craft.
What would you say are the best things about working in Tech Sales
One of the best things about working in tech sales is how fast it forces you to grow, both professionally and personally. You’re constantly learning: how to understand different industries, how to communicate with all types of decision-makers, and how to stay calm under pressure. Those are incredibly transferable skills that can apply to any role; whether you stay in sales, move into leadership, or even switch functions.
The earning potential is also a huge motivator. Unlike many other fields, tech sales rewards performance directly. That gave me the chance to earn well and build a solid foundation without a university degree, which I think is powerful.
Another thing I love is the clear path for progression. If you’re coachable and consistent, there are so many ways to grow, whether into account management, sales leadership, enablement, or even RevOps. Personally, I plan to move into a sales leadership role where I can coach and develop other BDRs, and eventually run a commercial team. Tech sales has given me the confidence and tools to map out that path and actually make it achievable.
What advice would you give to someone who is just about to start their career in sales
My biggest advice would be: focus on mastering the basics and developing the right mindset early. Sales isn’t about being pushy or having the gift of the gab, it’s about being curious, consistent, and coachable. If you can really listen to prospects, ask good questions, and stay disciplined with your daily habits, you’ll go far.
Also, don’t wait for someone to tell you how to improve. Be proactive, listen to your own call recordings, learn from top reps, and study your ICP. The faster you build self-awareness and learn to handle rejection without taking it personally, the faster you’ll grow.
And lastly, play the long game. Tech sales can open doors to so many career paths: leadership, customer success, RevOps, product… but it starts with showing you can execute at a high level and bring real value to the team.
Why did you decide to join Tangent as a Mentor and why should others join as Mentors too
I decided to join Tangent as a Mentor because I know firsthand how hard it can be to break into tech sales, especially if you don’t come from a traditional background or have a strong network. When I was starting out, I had to figure a lot of things out on my own, and it took time. So for me, being a mentor is about helping others shorten that learning curve, avoid common mistakes, and build confidence early.
What I love about Tangent is that it’s practical and community-driven. You’re not just giving advice, you’re helping people take real steps toward real outcomes. And as a mentor, you grow too. Guiding others forces you to reflect on your own journey and sharpen how you communicate and lead.
I think anyone who’s grown in sales and wants to give back or just wants to develop leadership skills, should consider joining. You don’t need to be a VP to add value. If you’ve been through the journey and have real-world experience to share, someone out there can benefit from your perspective.
Ready to make a difference?
A few hours a month, a lifetime of impact. Tangent connects you with aspiring Business Development Reps from socially diverse backgrounds for short-term mentoring and an employee referral.
Sign up to be a Tangent Mentor today 👇
