Tell us a bit about yourself and what you're up to now
Hi! I’m Lu, originally from Buenos Aires, Argentina. Back home, I worked in sales within the music industry while studying Media & Entertainment Management - though it was a completely different world from tech sales.
In 2018, I moved to London with my partner and transitioned into tech, starting as an individual contributor before moving into management roles.
Since 2020, I’ve been leading SDR teams and I’m currently the Head of Sales Development at Xelix.
What was your journey into a career in Tech Sales
When I moved to London, I joined a small music tech startup called Instrumental, selling a platform to both major and independent record labels. I got the role thanks to my background in sales at a major label in Argentina, but it ended up being my first real taste of tech sales. That experience opened my eyes to a whole new world, and a few years later I decided to leave the music industry to focus on building a career in B2B SaaS sales development leadership.
What would you say are the best things about working in Tech Sales
For me, the best things about working in tech are definitely:
The earning potential – Thanks to my career in tech sales, I was able to save enough to put down a deposit on our first flat with my partner. That alone is something I never imagined would happen in just a few years!
The fast-moving environment – This isn’t for everyone, but I personally love the pace. Tech startups move much faster than most traditional industries, which means as the company grows, you grow too — in your learning, professional development, and career progression. Promotions often come at a much quicker rate than in other fields.
The lower barrier to entry – Many companies hire SDRs with little or no prior experience, which makes it easier to break into the industry if you have the right attitude: ambition, drive, and grit.
What advice would you give to someone who is just about to start their career in sales
If I had to give advice to someone starting out as an SDR, I’d say:
Take ownership: Understand your metrics, KPIs, and results inside out. Proactively track your activity and pipeline so you know exactly what’s working and what isn’t.
Be self-aware: There will always be factors outside your control in an SDR role, but the best reps focus on controlling the controllables. Be honest about your own gaps, and take initiative to close them with intention and creativity.
Stay curious: Make the most of the resources available to you. Learn deeply about your product, its value propositions, and how it helps your target personas. Use AI tools to boost your efficiency, but never let them replace your own thinking and understanding.
Why did you decide to join Tangent as a Mentor and why should others join as Mentors too
As mentioned before, I made a career switch in 2018 (from the media and music industry to tech sales) while also moving to a new country where I had zero connections. I know firsthand how tough it can be to get opportunities without a network or prior experience.
Over the past few years, as I’ve hired SDRs myself, I’ve often seen great candidates struggle to present themselves effectively in their CVs. Even with strong potential, a poorly structured CV can unfortunately prevent someone from getting that first interview.
That’s why I want to support others who find themselves in either of those situations.
I believe others should get involved with Tangent because it gives those of us already in the industry the chance to help people who are trying to break in. Plus, it’s a great way to contribute, give back, and strengthen your personal brand at the same time!
Ready to make a difference?
A few hours a month, a lifetime of impact. Tangent connects you with aspiring Business Development Reps from socially diverse backgrounds for short-term mentoring and an employee referral.
Sign up to be a Tangent Mentor today 👇
