Tell us a bit about yourself and what you're up to now
Over the years, I’ve had the privilege of building and working with some of the most high-performing teams in tech, teams that don’t just support a business, but help transform it. From modernising infrastructure to leading the shift from traditional IT to ITaaS cloud models, I’ve helped global organisations unlock real, measurable value through technology. Most recently, I’ve been doing just that with the brilliant team at GTT.
But transformation doesn’t stop at work.
When I’m not in the office, you’ll likely find me on the golf course, hiking in the mountains, or cheering on the Cardiff Blues Rugby team. I’m also incredibly proud to be an ambassador for 2Wish, a charity close to my heart that provides vital bereavement support to families affected by the sudden loss of a child or young adult.
I’m always open to connecting with fellow change makers, sharing ideas, and exploring how we can drive transformation together. Let’s connect!
What was your journey into a career in Tech Sales
I didn’t set out to build a career in sales, it just clicked. Early on, I found myself thriving in account management, but I was equally drawn to the technology that I was selling. That curiosity led me into technical sales, then solution selling, and eventually into more strategic, evangelist roles. Over the past 25+ years, I’ve had the opportunity to work for and with some of the biggest names in the industry, and I can honestly say I’m still loving every minute of it.
What would you say are the best things about working in Tech Sales
One of the most exciting things about working in tech is the relentless pace of change. It keeps you sharp, constantly learning, and always offering fresh perspectives on how emerging technologies can solve real business challenges and deliver measurable outcomes. Having been in the industry for quite some time, I’ve had the unique opportunity to watch technologies evolve some fade away, only to return in new and improved forms. It’s been a fascinating journey, and I wouldn’t trade it for anything.
What advice would you give to someone who is just about to start their career in sales
For anyone stepping into a role like mine, the most important mindset to adopt is a customer-centric one. Truly understanding your customer; what drives them, how they differentiate in their industry, and the challenges they face, is the foundation. Only then can you align the strengths of your portfolio to deliver real, relevant solutions.
I'd also stress the importance of humility. Not every conversation leads to a sale and sometimes, there simply isn’t a sale to be made. But those interactions still matter. Over the years, I’ve built lasting friendships through this work, some of which have even led to previous employment of which I’m incredibly grateful for. In this industry, as in many others, who you know often matters just as much as what you know.
Why did you decide to join Tangent as a Mentor and why should others join as Mentors too
I joined Tangent because I wanted to give something back. Coaching and mentoring have always been passions of mine, and it’s incredibly rewarding to see the diverse talent that exists beyond the circles I usually work in. It’s genuinely refreshing and inspiring. If you’re considering getting involved, I’d say: just do it. You won’t regret it.
Ready to make a difference?
A few hours a month, a lifetime of impact. Tangent connects you with aspiring Business Development Reps from socially diverse backgrounds for short-term mentoring and an employee referral.
Sign up to be a Tangent Mentor today 👇
