Tell us a bit about yourself and what you're up to now
Hi, I’m Will, I’m currently an Enterprise Customer Success Manager at Multiverse. I’ve spent over a decade in Tech, working across companies like Salesforce, Amplitude and now Multiverse, in a range of post-sale roles across Customer Success, Account Management and Strategic Partnerships.
This experience has given me a deep understanding of the full customer journey, from pre sales, onboarding through to renewal and expansion.
I’m loving mentoring on the Tangent platform, I enjoy being able to share what I’ve learned and help others navigate the world of Tech Sales, especially those who don’t come from well-connected networks or have taken a linear career route.
What was your journey into a career in Tech Sales
My path into Tech Sales wasn’t linear. I left University and went into Advertising, though I was seeing companies like Uber and Airbnb disrupting industries and I wanted to be apart of that, but I didn’t know how to break in.
I started managing a co-working office part time, with the goal of meeting people who worked in Tech.
There I learned about roles like SDRs, AEs and CSMs and the tools and products that powered these businesses. Eventually, I found my way into AdTech at AdRoll, bridging my background in Advertising with a fast-growing startup.
If you’re looking to break into Tech, try and find those bridges. Areas where your existing experience overlaps with the new industry you want to enter. It builds your confidence and lowers the perceived risk for employers.
What would you say are the best things about working in Tech Sales
I was initially drawn to Tech because of companies reshaping their industries like Uber, Airbnb and Dropbox. I wanted to be part of that change.
After 10 years, I’m still energised by the innovation and constant change in Tech.
At Salesforce, I saw firsthand how digital tools helped businesses survive and adapt through the chaos of Covid. At Zoomo, I worked with quick commerce companies (Gorillas, Getir) using Electric Vehicles to deliver groceries in under 30 minutes, reshaping last-mile delivery. And today, at Multiverse, I’m helping people of all ages upskill in data and AI, opening new doors in their careers.
Working for innovative companies, will never not being exciting.
What advice would you give to someone who is just about to start their career in sales
Learn the product: Be able to pitch and demo it confidently.
Be proactive: Great CS is about preventing issues, not just solving them.
Build internal relationships: Sales, Product, and Support are key partners; understand their priorities and how you can support them.
Know your customers: Understand why they bought and what success looks like.
Find your champions: Know their goals and how to help them win.
Finally find mentors who can support you, these are important both inside and outside the business.
Why did you decide to join Tangent as a Mentor and why should others join as Mentors too
Professional networks are critical, but not everyone has access to them. If you didn’t attend a well-connected university or come from an environment with industry connections, breaking into Tech can be really tough.
At Salesforce UK, I saw firsthand what happens when barriers like university degrees are removed. The diversity of hires improved dramatically and so did performance.
Talent is everywhere, but opportunity isn’t. Tangent helps close that gap and I’m excited to be part of it.
Ready to make a difference?
A few hours a month, a lifetime of impact. Tangent connects you with aspiring Business Development Reps from socially diverse backgrounds for short-term mentoring and an employee referral.
Sign up to be a Tangent Mentor today 👇
