← Back to Changemakers

Catherine -VP Global Sales Development at currently in between roles / looking for a new challenge

September 23, 2025
By
Team Tangent

Our Changemakers are Mentors who are supporting the next generation to access opportunities in tech. They make an outsized impact on the lives of our jobseekers through providing career support and short-term mentoring.

Learn why they became a Tangent Mentor 👇

Tell us a bit about yourself and what you're up to now

Having graduated Law school in The Netherlands I moved to the UK in 2012. New country, new career! Currently I spend most of my free time as quality family time - which includes being the 'cheapest Uber driver' for my son to all his various sports trainings. I try to read one book a week and enjoy going for nice meals out and traveling to exotic locations.

What was your journey into a career in Tech Sales

Not keen to go back to law school when I moved to the UK, I took a chance and got a job as an SDR selling wifi technology. I did have the benefit of speaking multiple languages which made my journey into the role easier. So I then started all my sales training from absolute zero and fell in love with sales! Moving through various sales roles over the years (AE, channel etc) I always came back to coaching/mentoring/supporting the teams I was in - so sales management and sales development management is what I've been doing the longest now, growing teams from 1 to over 120+ globally.

What would you say are the best things about working in Tech Sales

I'd say it's three main things:

1. Being surrounded by driven people at the top of their potential, working with cutting-edge technologies and top brands; forcing to you become the best version of yourself.
2. The career opportunities; working in sales will give you both many transferable skills as well as the much-needed resilience that will serve anyone well in any next step in their professional (and personal) life. And there's steps possible in all sorts of directions.
3. The need to always keep innovating; tech sales doesn't sit still, what worked a year ago won't work today. You'll need to keep learning and improving your approach and technique and not get complacent.

And of course, the great earning potential (which is often linked to your actual results) is a bonus too!

What advice would you give to someone who is just about to start their career in sales

Be driven, visible and clear on what you want. 'Sell' yourself into the sales role you want and show them what you're made of. Once in a role: don't stay confined within this one role; make sure to excel at what you do and then take on more responsibilities where possible, in line with your own interests and strongest skills.

Why did you decide to join Tangent as a Mentor and why should others join as Mentors too

Having hired a LOT of people into their first (or second) sales role, I love to use this experience to give more people their chance at success in tech sales.
One of the most fulfilling aspects of my role has always been to see new sales people take their next professional steps and help them grow into an amazing career.
And as sales is still very much helped by having a great network, I gladly make mine available and support people where I can; whether that's on how to break into it (with CV or interview help) or with ongoing career advice on how to keep growing professionally and keep advancing (eg into leadership roles).

Ready to make a difference?


A few hours a month, a lifetime of impact. Tangent connects you with aspiring Business Development Reps from socially diverse backgrounds for short-term mentoring and an employee referral.

Sign up to be a Tangent Mentor today 👇

Valentina Buitron
December 4, 2023

Valentina Buitron

Valentina is an Account Executive at Stripe. In this edition, Valentina shares her story of growing up in Ecuador, applying to over 100 jobs after university and becoming a Growth Account Executive at FinTech Unicorn, Stripe.
Tony Armstrong
December 4, 2023

Tony Armstrong

Tony Armstrong is a Senior Account Executive at OpenText. In this edition, Tony talks about his journey from accounting into tech and why understanding the culture of a company and the products they sell are key to early success.
Nurudin Mudhir
December 4, 2023

Nurudin Mudhir

Nurudin Mudhir is an Account Executive at Hotjar. In this edition, Nurudin talks about his humble upbringing, how he started his career in Sales and why he has chosen to be a Tangent Mentor
View all

Ready to break into tech?

Create your account to get discovered by hundreds of sales leaders.

Sign Up — It's Free